Přepis textového obsahu PDF dokumentu permanent campaign_presentation.pdf:
1.Definitionofthepermanent campaign
2.Differencesbetweenpermanent andelectoralcampaigns
a.AIM
b.TYPE OF STRATEGY
c.PLANNING & TIMELINE
d.VARIABILITY OF THE COMPAIGN COMMUNICATION
e.INTENSITY OF THE COMMUNICATION
3.Case study (ANO 2011, Green party, TOP 09)
•wasfoundin USA in 70s.
•Itsinfluence startedescalatingwiththebeginningofdigitalera–Internet.
•Isfocusedon theinfluencingofthepublic opinion.
•islikea continuouscommunicationofpartiesorcandidates.
•ismostlyconnectedwiththepartieswhichcreatesthegovernment.
•doesnot haveoneofficialdefinition.
•usesmarketing techniqueslikeopinionpolls, Public relations, andcommunicatesusually
throughsocialsites(Facebook, Twitter), web sites, blogs.
•Electioncampaignisorganizedto win
elections.
•Permanent campaignmaintainsthehigh
levelofpopularity oftherulingparty after
elections.
ELECTION CAMPAIGNPERMANENTCAMPAIGN
•Electioncampaignusestheproductstrategy.
•Productincludes:
•Politicalprogram
•Long-term vision
•Image ofthecandidate
•Permanentcampaignisleadedby branding
strategy.
•Brandingislong-term processwhich
supportsa goodawarenessaboutpartiesor
politicians.
ELECTION CAMPAIGNPERMANENTCAMPAIGN
permanent campaign presentation
PDF file: permanent campaign_presentation.pdf
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